Many people know about my obsessive love for Missoni.  I am totally and completely in love with it.  So of course, when Missoni launched a collaboration line with Target, I got a whole bunch of messages from my friends freaking out saying “ARE YOU LIKE TOTALLY EXCITED???”.

But no.  I was not.  I was not totally excited.  Here is why:

1. The target line is made with polyester and nylon, not cashmere and unicorn fur like regular Missoni.
2. Yeah, ok – there are zig zags on it.  Missoni was like the “zig-zag-on-fabric” originator, for sheeze.  But over the last 50 years, people have clued into the fact that they can also put zig zags on their shit.  So it’s just some nylon fabric with zig zags on it. 
3. Missoni neck pillows?  Come on.  Stop squeezing blood out of the zig zag nylon fabric-ed stone.
4. Finally, go to eBay and google “Missoni Target”.  Know what happened?  People who were looking to profit went into Target the first day the line was launched and bought EVERY SINGLE MISSONI ITEM within hours.  They then increased the price by like 400% and started selling them on eBay to make a profit.  So now you’ll have to pay $200.00 for a $40.00 nylon zig-zagged shirt.  So the fact that Target launched an “affordable” line for the public to buy was totally useless, and a bunch of Missoni pirates made a bunch of money.  And the Missoni line became completely diluted.

Anyways.  Sorry, that sounded snobby.  But seriously – I’m totally into collaborations if the main elements of the original line are intact (like quality and originality with Missoni for example) OR if they are going to do something totally creative and different. 

THAT BEING SAID…  I really really really really liked this one throw they were selling.

Like, really liked it.

And although I love my Pendleton Yosemite Blanket… it has been grating on my brain since moving into my new place.  It just doesn’t fit with my bedroom. 

But this Missoni throw would TOTALLY fit in.

So I bought it from a Missoni pirate on eBay.  YES.  I succumbed to my selfish desire to have a Missoni throw, and I bought it.

AND I LOVE IT.

Despite the fact that it is, as mentioned, 100% polyester… it is very very very soft.

Of course, Molly is her mother’s child, and went TOTALLY MENTAL when she saw that I had purchased a Missoni throw.  What a brand slut.

Yes honey, I know how you feel.

Anyways, my pirated throw looks AMAZING in my mid-century modern bedroom and my Yosemite blanket has been retired to the upstairs loft space.  I am 50% ashamed of myself, 50% totally psyched with my ability to exploit the internet.